First you can start seo work in your particular website,seo is the nothing but the improving the visibility of the website or a web page.Basically seo is two types On page optimization and Off page optimization.Both are getting good back links and more traffic in your website. If you can using Link building methods in your website then Google will easily catch up your website.Link building is very much helpful to getting good back links and huge traffic in your website.There are some techniques are there in link building process such as:
*Blog commenting
*Article submission
*Social bookmarking
*Link wheel
*Press release submission
*Directory submission
*Classifieds
You can follow these all steps Google will definitely consider your back links.