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 Difference between SEO and SEM

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komal999



Posts : 10
Join date : 2010-01-23

PostSubject: Difference between SEO and SEM   Sun Jan 24, 2010 7:30 am

SEO (Search Engine Optimization) is dealing with natural (organic, algorithmic) results in various search engines. Its main goal is to achieve high rankings in search engine result pages (SERP’s) for targeted keyword or key phrases. High positions will bring traffic to the site and possibly turn visitors into customers.

SEO is long process, you can not do seo in 5 minutes. It’s constant process, evolving with time thought analysis, changing market and competition. It takes time to establish a brand, gain inbound links, trust and targeted traffic to the website. But the outcome of seo process is long lasting, or at least should be.

SEM (Search Engine Marketing) on the other hand is a greater sphere than seo. SEM consists of SEO, paid placement (PPC) and paid inclusion.

In some cases you have to pay to be included in search engines indexes or pay for showing your ad in the ad network based on click value (Pay-Per-Click) or other method.

SEM incorporates various Internet marketing techniques which use search engines as an advertising medium.

In general:
SEM = SEO + PPC

Good understanding and differentiation between SEM and SEO might
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manasin



Posts : 2
Join date : 2010-02-10

PostSubject: hai   Wed Feb 10, 2010 9:54 pm

SEO is the act of optimising the HTML and other content of your website for relevant, targeted key phrases in order to attain higher natural listings than competing websites. SEO provides a cheaper long term solution for increased qualified traffic and generates customer inquiries that ultimately convert to sales.

Now SEM is broader than SEO. It includes SEO and other areas to improve a sites visibility in search engine results pages, like paid listings and paid inclusions.

You can think of SEM as more expensive and quite possibly more targeted, while SEO is free (not counting your time of course) and its purpose is to obtain better free search listings.

Personally, I would start with SEO and then move onto SEM.
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devashree



Posts : 5
Join date : 2010-04-16

PostSubject: Re: Difference between SEO and SEM   Sat Apr 17, 2010 1:51 am

The major difference between SEM and SEO, is SEO is only promoting a website but SEM you can generate business too.
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derik22



Posts : 10
Join date : 2010-05-17

PostSubject: Re: Difference between SEO and SEM   Mon May 17, 2010 3:37 am

SEO is a part of SEM. SEO is the act of optimising the HTML and other content of your website for relevant, targeted key phrases in order to attain higher natural listings than competing websites. SEO provides a cheaper long term solution for increased qualified traffic and generates customer inquiries that ultimately convert to sales.
SEM is broader than SEO. It includes SEO and other areas to improve a sites visibility in search engine results pages, like paid listings and paid inclusions.
SEM is more expensive and quite possibly more targeted, while SEO is free

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michealcdz



Posts : 10
Join date : 2010-07-05

PostSubject: Re: Difference between SEO and SEM   Mon Jul 05, 2010 1:16 am

Search Engine Marketing and Search engine Optimization..
SEM is mostly paid...like ppc or facebook ads

SEO is simply free...you need brain for it:P
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crazyjack



Posts : 12
Join date : 2010-07-20

PostSubject: Re: Difference between SEO and SEM   Wed Jul 21, 2010 1:16 am

SEM is big term in comperison to SEO.
SEM=SEO+SMO and much more......
in SEO we promote website and give ranking bit in SEM you can get project and do paid listing also.
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x-hero

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Posts : 54
Join date : 2010-02-09
Age : 31
Location : Asia

PostSubject: Re: Difference between SEO and SEM   Thu Sep 02, 2010 6:06 am

SEO is just part of SEM
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uktelsysco



Posts : 26
Join date : 2010-09-16

PostSubject: Re: Difference between SEO and SEM   Fri Sep 24, 2010 8:04 am

SEM is everything that can be done to utilize the technology of search engines with the goal of promoting a website and increasing website traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.

SEO is the art of creating Web pages that will rank high in search engine returns. SEO is accomplished by optimizing certain sections or "elements" in the HTML coding of each page. These sections are specifically read by search engines and, depending on the level of optimization, can create a greater likelihood of free referral traffic.
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johan1



Posts : 109
Join date : 2012-03-20

PostSubject: Re: Difference between SEO and SEM   Sat Aug 25, 2012 5:53 am

SEO is the techniques for improving visibility of website or webpages in Google search results.

SEM stands for search engine marketing. which is over all process of combining to process SEO and PPC.
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