Hi Dear,
If you want optimize your website I thinks you should perform some activities and analysis your website.
Friest one is your domain name is created including Keywords which is promote your website.
And second one is your title must be limit in character range.
And you have a unique article. And you should create anchor tag, footer links etc.
And if you want to improving traffic on your website, So you can perdorm Directory submission, Article submission, Social Bookmarking, Forum Posting etc.
And you should exchange the links with another website with high page rank and relevant theme.
Thanks,
Ganguli Singh