The terms of the SMM and SMO are often used together, there is some confusion about the network as the difference. ARC, the position of social media optimization is a term that is becoming more and said, when it was invented in 2006. The term is often used in conjunction with SMM, Social Media Marketing defined as a the use of community media sites to develop backlinks and driving traffic to a website this point distinguishes social media marketing and social media optimization. It Includes a list of the top 25 social media websites which helps a site in terms of popularity, search rankings and to drive links and traffic.
Social Media Optimization is the process of optimizing a website to be more compatible by using a functionality such as RSS feeds and social media submission buttons.