What is link anchor text?

Anchor text will gives a useful information to visitors about the content of the page and also it gives user relevant descriptive.

Anchor text is the visible characters and words that hyperlink display when linking to another document or location on the web.






[url="http://www.dearflight.co.uk/cheap-flights-to-south-africa/johannesburg-jnb.aspx"]Cheap flights to Johannesburg[/url]
[url="http://www.dearflight.co.uk/cheap-flights/any-london-airport-lon/johannesburg-jnb.aspx"]Flights to Johannesburg from London[/url]